University of Virginia Athletics Partners with REVELXP for Ticket Sales

CHARLOTTESVILLE, Va. – The Virginia athletics department announced today (May 30) that REVEL^XP will serve as UVA’s full-service ticket sales provider for all ticketed sports. Under the multi-year agreement, REVEL^XP will serve as the ticketing sales arm within the department.

“We are thrilled to welcome REVEL^XP to the Virginia athletics family,” said deputy athletic director Tyler Jones. “The launch of this integrated partnership with an industry leader such as REVEL^XP will grow our marketing and sales capabilities while establishing a contemporary infrastructure for enhanced revenue generation optimization.

“We have invested several months studying strategies to enhance the fan experience at Scott Stadium and several of our athletics venues. We are confident that REVEL^XP will help us elevate gameday at Virginia while further engaging UVA fans and the greater Charlottesville community.”
UVA Athletics selected REVEL^XP for its extensive ticket sales leadership experience and commitment to being the premier comprehensive customer service and revenue generation solution. A director of sales and service and several account executives will make up the new sales team, which will operate inside the athletic department on Grounds, providing direct support for UVA teams and service to their fans.

REVEL^XP will sell full-season ticket packages, mini-ticket packages, single-game tickets and will also assist with donations and select donor campaigns. The partnership will also include REVEL^XP’s flagship full-service tailgating services for home football games. Details regarding tailgating services will be announced this summer.

“We are honored to be selected as UVA Athletics’ ticketing partner,” said Tracy White, REVEL^XP president. “Our team is committed to driving impactful sales growth, while providing the highest level of customer service to their fans and partners.”

REVEL^XP announced the launch of a ticketing division in 2023 to complement expansive game day offerings and the business works with over 15 college sports properties, including a full-service ticketing partnership with Colorado State, major conference championships, and the College Football Playoff National Championship. The REVEL^XP partnership with UVA will launch in June ahead of the 2024 football season.

Teams and programs interested in REVEL^XP ticketing solutions can contact the team by emailing aj.arem@revelxp.com.