REVELxp and Romeo Entertainment Group Announce Partnership

ATLANTA, GA (AUGUST 6, 2025) – In a move set to redefine campus entertainment, REVEL^XP has announced an exclusive partnership with Romeo Entertainment Group (REG), one of the nation’s leading independent talent buying and concert production companies. This collaboration will bring full-scale stadium and arena concert experiences to college campuses across the country.

The strategic partnership expands REVEL^XP’s premier hospitality services to include live music, creating a one-stop solution for universities looking to enhance student life, alumni engagement, and community events through world-class entertainment.

“Concerts are a natural extension of the game day and campus experience,” said Tracy White, President of REVEL^XP. “By partnering with Romeo Entertainment, we’re creating a turnkey solution that brings world-class entertainment to college campuses while simplifying the process for our partners.”

Romeo Entertainment Group, a family-owned company with over 70 years of experience in live event programming, currently supports more than 170 events annually across 35 states. Their expertise spans talent buying, production management, concert marketing, sponsorships and on-site execution – services now fully available to REVEL^XP’s partner schools.

“We’re thrilled to partner with REVEL^XP to bring the energy of live music to the collegiate sports world,” said R.J. Romeo, President & CEO of Romeo Entertainment Group. “At REG, we’ve built our business on helping communities create unforgettable entertainment experiences. This collaboration allows us to deliver that same level of excellence to campuses nationwide, creating new traditions and deepening fan engagement in a meaningful way.”

REVEL^XP currently partners with over 80 collegiate athletic programs. Through this alliance, partner properties will benefit from Romeo’s negotiated artist pricing and streamlined access to top-tier talent – enabled by REG’s ability to route artists efficiently across multiple events.

This partnership marks a new chapter in experiential programming for universities, blending the excitement of game day with the cultural power of live music.

Schools interested in exploring concert opportunities through the REVEL^XP and Romeo Entertainment partnership can contact the REVEL^XP team at Tracy.White@revelxp.com.