REVELXP Appoints Joe Potter to Leadership Team as SVP of Operations and Business Development

ATLANTA, GA (JUNE 18, 2024) – REVEL^XP announced today the appointment of sports industry veteran and former Chief Operating Officer of ISP Sports Joe Potter to Senior Vice President of Operations and Business Development. 

“I am honored to welcome Joe to our leadership team,” said Wes Day, CEO of REVEL^XP. “Joe brings extraordinary experience in the sports industry, and his deep understanding and relationships in the college space will have an immediate impact on our business.”

Potter will be responsible for overseeing REVEL^XP cross-functional operations as the business continues its expansive growth and will lead business development strategy with new and existing partners. Joe will work across REVEL^XP’s business lines including tailgating services, venue operations, Rhino staffing, and hospitality experiences. 

Potter brings over 30 years of experience in college sports. Prior to joining REVEL^XP, Potter was Senior Vice President of University Partnerships for Learfield and served as Senior Vice Presidents of Media Operations for IMG College, overseeing a division with 100+ full-time employees and hundreds of part-time employees responsible for the annual production and distribution of 32,000 hours of audio programming across more than 3,000 affiliates on the largest radio network in America, as well as thousands of hours of syndicated video programming, production of hundreds of print and digital publications, official college sports websites, applications and social media initiatives. Potter spent 17 years with ISP Sports in multiple roles and was Executive Vice President and Chief Operating Officer when the business sold to IMG in 2010. Over his time at ISP and IMG, he helped lead the multimedia rights company from a handful of employees and one university partnership to over 1,000 employees and more than 200 university partnerships. 

Potter holds a BS from Indiana University and a Masters in Sports Administration from Ohio University. He will be based in the REVEL^XP Winston-Salem office and headquarters for Teall Sports & Entertainment.