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REVELXP Sees Strong Demand for Game Day Experiences as Fans Fill Stadiums Nationwide

Student Tailgates, Premium Fan Experiences Driving Attendance Beyond Pre-Pandemic Levels  


ATLANTA (Nov. 18, 2021) – REVELXP, the national leader in best-in-class fan engagement, today announced it has seen more than a 50 percent increase in participation (vs. 2019 pre-Covid) in premium experiences designed and built for its nearly 70 collegiate and professional team partners. REVELXP helps millions of fans enjoy game day by providing turnkey tailgates which include private full-service gatherings in premier game day locations, pre- and post-game fan hospitality events and VIP clubs, premium fan experiences, in-game suites and club spaces, and much more.


“Working with our partners to bring fans back for both game-day hospitality and into their venues has been an exciting challenge. It is clear that building new experiences and engaging solutions are proving to be a winning formula,” said Ray DeWeese, CEO of REVELXP. “We are encouraged by the heightened enthusiasm and excitement from universities and their fans to seek out unique and engaging game day experiences.  Our team is committed to sustaining that momentum for future seasons, which will be especially important as we move beyond the pandemic and current pent up demand.”


Student Engagement Reaching New Levels  

Motivating students to return has been a foremost priority for universities. While turnkey tailgating has always been a core offering, REVELXP has recently built several university-funded turnkey tailgates that offer an even more memorable student experience:

  • University of Nebraska:  “The Bone Yard” is an on-campus tailgating experience reserved for student groups that includes 60 tents, food and music. It has become so popular that the team’s “Unity Walk” now goes directly through the new student tailgate area.
  • Wake Forest University:  “DEACTOWN Student Tailgate,”located adjacent to Truist Field, is open to student groups for each home game. The Demon Deacons reported their largest increase in student attendance since 2006.


“Wake Forest students have come to Truist Field this fall in record numbers and have provided incredible energy that has fueled our student-athletes and driven our program to hot start this season,” said John Currie, director of athletics at Wake Forest University. “The new DEACTOWN Student Tailgate area has provided a place of belonging for all students to enjoy game day at Wake Forest and REVELXP has been a tremendous partner in bringing this experience to life. Wake Forest Athletics looks forward to providing more innovation and engaging our community as we look to provide the Best Fan Experience in North Carolina.


Fan Attendance Back on the Rise

  • Colorado State University:
    • Achieving new records for fan attendance on game days, including for advance sales of turnkey tailgates
    • Set a record for tailgates sold on Oct. 19 against San Jose State; the game marked the fourth largest crowd in stadium history
  • Ole Miss:  Capturing high interest from fans for the field level pre-game and in-game experience, a premium viewing venue in the northeast corner of Vaught-Hemingway Stadium offering top-class hospitality with food and beverage opportunities for groups of 30+.


Premium Experiences Attracting Alumni

  • Stanford University:  Offering a newly elevated alumni tailgating experience for visiting team fans, which includes a customized food and beverage menu along with branded décor; 750 fans took part in the tailgating experience at the game vs. Oregon on Oct. 2.
  • University of Oklahoma: Expanded the pre-game presence to include the Alumni Boomer Bash and Champions Club tailgates, where each week thousands of fans enjoy tailgating festivities.


“The Champions tailgate allows OU to provide a centralized and premier gameday experience for a variety of fans and key stakeholders,” said Patrick Nowlin, Senior Associate Athletic Director, University of Oklahoma.


REVELXP is focused on working with college athletic departments and professional teams to maximize fan engagement, identify new revenue streams and successfully welcome back fans in today’s post-pandemic environment. The company’s services span design and custom-builds, seating solutions, equipment needs, ticketing services, turnkey tailgates, event staffing and more.


REVELXP is a part of Teall Sports & Entertainment, a collection of extraordinary sports brands committed to dramatically improving the fan experience and growing the next generation of fans.



REVELXP Media Contact:

Kristin Wooten




November 18, 2021


Wake Forest student tailgate puts new twist on game day 


In the shadows of Truist Field, more Wake Forest students gathered for pregame tailgating this season than ever before, all on the school’s dime. The space, dubbed the Deactown Student Tailgate, made its debut this year with an assist from REVELxp, the premium hospitality business, and a number of student groups on campus. Wake covered the food, set-up and tented areas.

Deactown helped draw 80% of the school’s total student enrollment of around 5,500. When your small, private institution has the lowest enrollment in the entire Power 5, every body counts in the stadium’s student section. Wake set an all-time high of 4,584 students for the game against NC State.


Perhaps only the service academies drew a higher percentage of students to games this season, Wake AD John Currie said. Of course, it didn’t hurt that the Deacons won their first eight games and swept all six at home.

So, how did Wake and REVELxp reimagine game day for its students? It started during the COVID-19 shortened season in 2020 when Wake played before no fans. Currie said they took the time to re-evaluate the space just outside Truist Field, which was dominated by Greek organizations and not the welcoming environment Wake sought.


REVELxp put their touch on it with music, food and beverage and a central space that Currie described as more inclusive. Once the game started, the tailgate footprint became part of the ticketed area so that students would be encouraged to stay for the game.



The Deactown Student Tailgate made its debut this season with an assist from REVELxp


REVELxp building on past success


REVELxp CEO Ray DeWeese said the company is working with close to 60 schools on everything from premium seat sales to pregame and postgame hospitality. The Big 12, SEC and Big Ten all have deals with REVELxp to manage hospitality and entertainment around their football championship games.


DeWeese, who has overseen the integration of Colonnade Group and Tailgate Guys with other Teall Sports & Entertainment businesses, said that while the ticketing business has had its ups and downs this season, REVELxp has seen solid increases in its premium hospitality sales.

DeWeese: “Just re-upping your season ticket is a trend that’s been on the decline for years. People are looking for a way to consume events and they’re willing to pay a premium for experiences that are a little more tailored and customized for the fan experience.”




September 11, 2021 Forbes  – Turnkey Tailgating Business Booming As Fans Return To College Football Stadiums

August 26, 2021 Business of College Sports  – Dos Equis Expands College Football Commitment

August 12, 2021 Nebraska Huskers Athletics – Nebraska to Host First-Ever Student Tailgate

August 11, 2021 Metro Atlanta CEO – REVELXP Named Official Pregame Experience Provider for Peach Bowl, Inc.

August 3, 2021 Florida Gators Athletics – University Athletic Association Expands Gator Walk Village in Partnership with REVELXP

July 27, 2021 Sports Business Journal – SBJ College: Sorting out conference realignment


July 23, 2021 Colorado Athletics – CU Partners With REVELxp To Offer Unique Tailgating For Texas A&M Game

July 22, 2021 – Get your clubs ready, Topgolf is coming to Fenway Park

July 5, 2021 Sports Business Journal – REVELxp signs flurry of new partnerships

June 28, 2021 Sports Business Journal – The Game Day/Non-Game Day, Fan Experience Formula

June 24, 2021 Cheddar News – Startup Cashes In On College Football’s Gameday Craziness

June 21, 2021 Sports Business Journal – Tracy White moving to REVELxp as new President

May 26, 2021 PR Newswire – Teall Sports & Entertainment and Ole Miss Athletics Launch Comprehensive Partnership Designed to Elevate Game Day & Non-Game Day Fan Experiences

April 15, 2021 Blue and Gold Sports – West Virginia University Athletics Introduces Reimagined Game Day Experience

February 18, 2021 Baylor Lariat – Topgolf Live comes to McLane Stadium

January 27, 2021 Seminoles Athletics – Inaugural Garnet & Gold 4 Miller Race To “Finish On The 50” In Doak

December 21, 2020 Triad Business Journal – Teall Capital announces creation of REVELXP

December 15, 2020 PR Newswire – Teall Capital To Revolutionize Premium Game And Event Day Experiences With Launch Of REVELXP, Acquisition Of Colonnade Group