SBJ: The Game Day/Non-Game Day, Fan Experience Formula


Elevating the game day experience

The COVID-19 pandemic gave college administrators time to examine all aspects of the fan experience and their revenue-generating opportunities. As a result, some schools will offer more hospitality and tailgating options.

“Recently, people have become more interested in an experience tailored to their needs,” said Ray DeWeese, CEO of REVELXP, which provides game day premium hospitality solutions and non-game day options to help universities increase revenue. “The goal is to create multiple options. Schools need to create experiences inside and outside the venue to elevate the fan experience and generate additional revenue.”